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RIX PowerCart

Improving the passenger experience at Riga International Airport.

  • Service design
  • Passenger research
  • Physical prototyping
Client
Riga International Airport (RIX)
Role
Service Designer
Timeline
Sep 2023 – Jan 2024
Research
300 passenger voices
An aeroplane flying through clouds, its shadow cast on the cloud below

RIX PowerCart is a service design concept developed with Riga International Airport to make existing airport services easier to access during waiting time. Our response was a mobile service station that brings the airport to the passenger.

TL;DR

Problem

Passengers weren’t exploring the airport, not because there was nothing to do, but because they didn’t feel confident leaving their gate. The services they needed already existed. They just didn’t know where, or felt too anchored to their charger and luggage to go and find them.

Solution

A mobile service cart, tested as a real retrofitted prototype on an existing RIX luggage cart, that brings charging, luggage storage, navigation and live flight information to the passenger, instead of expecting the passenger to find them.

Result

Presented to the RIX board, who folded the concept into the airport’s roadmap for its new terminal, Rail Baltica terminal and Airport City expansion, and opened a live conversation with Danish cart manufacturer ITS.

The airport thought passengers were bored. We found they were stuck.

RIX wanted to improve the passenger experience during waiting time. The initial assumption was simple: give people more things to do. But our research told a different story.

What passengers told us

69%preferred staying close to their boarding gate, even when better options were a short walk away
52%found airport information difficult to find
79%ranked charging as a top need, followed by seats near the gate (77%) and somewhere to store belongings (75%)
16%ranked shopping as a need, the lowest of all
Research evidence: charging, seats near the gate and storage ranked far above shopping; 69% of passengers preferred staying near their gate and 52% found airport information hard to find
Research evidence from 300 passenger voices.
Collage of research methods: survey, persona, interviews, research wall, benchmark, service safari, social media research and journey maps
Survey, interviews, service safari and journey mapping.

We called it the Loop

The issue wasn’t a lack of services. It was the friction of accessing them. Passengers didn’t always know what was available, didn’t want to risk missing their flight, and were often physically anchored by their luggage and charging needs.

A passenger sits near the gate, starts using their phone, the battery drops, they plug in, they stay near the socket, and the airport feels like there’s nothing else to do. The more they waited, the more anchored they became.

The Loop: lack of information leads to phone usage, then battery shortage, then no movement, and back again

This changed our design question

From

How might we make waiting more enjoyable?

To

How might we help passengers access what already exists?

Workshop around a wall of sticky notes on pain points, next to hand-drawn sketches of the charging problem and early cart ideas
Synthesising pain points and sketching early cart concepts.

Design principle

Don’t ask passengers to go find the service. Bring the service to them.

Three recurring constraints

We mapped our ideas against the constraints we kept hearing in research. The PowerCart emerged as the concept that could address all three at once.

Movement

Passengers didn’t feel free to leave their gate.

Physical support

Luggage and charging needs kept them anchored.

Information

Existing services weren’t always visible or easy to find.

Rendering of the PowerCart in the RIX departure hall, with a screen, charging and luggage space

One cart, multiple needs

The important part wasn’t the number of features. It was that each feature answered something we had heard or observed in research.

The five core features of the PowerCart: explore, charge, navigate, store and discover

Designing the digital layer

We paired the physical cart with a digital interface rather than treating it as a standalone object. The prototype included live flight and gate information, Go to Gate navigation, airport service discovery, live activity heatmaps, community feedback, and food and service offers.

We deliberately built two prototypes: a Figma prototype for the digital experience, and a retrofitted physical cart using an existing RIX luggage cart, a tablet and a power bank. The physical prototype let us test the concept as an object in the environment, rather than asking passengers to imagine how it might work.

Prototyping the cart: wireframes, cart testing, tablet case making, the existing RIX cart and the power bank
Building the physical prototype on an existing RIX luggage cart.
The service ecosystem wheel, interface screens and the team presenting the cart
The service ecosystem and digital interface.

Testing with passengers

We put the physical prototype in front of passengers and tested the core functions separately.

1.

Navigation generated the strongest response

Participants valued live gate information and the heatmap, particularly for finding quieter areas.

2.

Charging confirmed the core need

Participants preferred mobile charging to finding a socket or renting a charger, with some saying they would pay around €2 for the service.

3.

Luggage storage was more mixed

Some saw little need for it; others considered it valuable during longer layovers. Not every feature needed to survive the prototype, so it became something we’d test further rather than treat as proven.

From student concept to stakeholder conversation

We presented the concept to the RIX board, where it was well received and became a reference point for future airport projects.

The project moved from research to insight, concept, prototype and stakeholder conversation, giving us a chance to see how a service design process could influence a real organisation before implementation.

On the airport’s roadmapNew passenger terminal, Rail Baltica terminal and RIX Airport City
Industry conversationA live conversation with Danish cart manufacturer ITS
RIX PowerCart service blueprint, from arrival through discovering, requesting and using the cart to boarding and return
The service blueprint connects passengers, airport services, technology and operations.
Design process diagram: a Double Diamond from discovering the problem to delivering a tested prototype
The Double Diamond: expanding the problem through research, then converging on a prototype we could test with real passengers.

What this project taught us

Sometimes the best service isn’t another destination. It’s a better way to get there.

The strongest lesson wasn’t about designing a better cart. It was about looking for value that already exists but isn’t being accessed. RIX didn’t necessarily need more services. Passengers needed a way to reach the ones already there.